Website Marketing

All websites are reviewed for marketing best practices to ensure that your site is easy to use and can be found through the major search engines.

Essentially, we seek to answer the following questions:

1. Is your website easy to use, easy to navigate, and easy for search engines to index your site?

2. Are page titles, descriptions, header information, table and image descriptions present and meaningful?

3. Does the site rely too much on images, or is there enough text to be useable by visitors with slow internet access and the search engines?

4. Is your site listed in the internet directories and search engines?

5. Is your site listed on the State and Local Party websites, and on the websites of Democratic clubs and organizations?

Attention needs to be paid to the content and navigation of your site before we begin to promote it. Once the content is addresses, your website will be promoted through:

• Listings in the major directories (DMOZ, Zeal, Yahoo)
• Search engine submission
• Requesting links from major websites with links to similar sites
• Requesting links from non-partisan websites that have links to your opponent
• A starter paid-placement campaign

The staff of Reach Out Communications are long time editors of both the Open Directory Project and Microsoft's Zeal directory. As such, we know how best to submit your site and can often get fast turn-around on political and government site submissions.

Additional Services

New websites and campaign sites that are buried deep in the search engines may need a little extra help to get noticed. Ask us to help analyze your website's marketing needs. Using a variety of methods, we can help get your site noticed and increase your traffice.

Try these first:

• Put your website address everywhere - on letterhead, envelopes, signs, stickers, etc.
• If you are being interviewed, mention the website.
• Ask others to link to your site. Invite other offices, candidates, democratic clubs and the central committee to link to your site.

Then consider these:

• Create and promote your email list with news about your office/campaign.
• Opt-in Newsletters
• Keyword-based Advertising
• Online Press Releases
• Email Marketing to primary-voting local Democrats
• Write articles and feature items on your website or on other sites. Make sure the other sites link back to you.
• Create secondary/complementary websites with unique content that appeals to your target visitors.
• Search engine Paid Placement and Paid Inclusion
• Use forums and discussion boards

Contact Us

For more information, please give us a call at 410-252-9344.