Website Marketing

As a client of Reach Out Communications, we will automatically review your website for marketing best practices and ensure that your website can be found by the major search engines.

Essentially, we seek to answer the following questions:

1. Is your website easy to use, easy to navigate, and easy for search engines to index your site?

2. Are page titles, descriptions, header information, table and image descriptions present and meaningful?

3. Does the site rely too much on images, or is there enough text to be useable by visitors with slow internet access and the search engines?

4. Is your site listed in the internet directories and search engines?

Attention needs to be paid to the content and navigation of your site before we begin to promote it. Once the content is addresses, we will promote your sites through:

• Listings in the major directories (DMOZ, Zeal, Yahoo)
• Search engine submission
• Requesting links from major websites with links to similar sites
• Requesting links from websites with links to your opponent (campaigns)

The staff of Reach Out Communications are long time editors of both the Open Directory Project and Microsoft's Zeal directory. As such, we know how best to submit your site and can often get fast turn-around on political and government site submissions.

Additional Services

New websites, and campaign sites that are buried deep in the search engines may need a little extra help to get noticed. Ask us to help analyze your website's marketing needs. Using a variety of methods, we can help get your site noticed and increase your traffice.

Try these first:

• Put your website address everywhere - on letterhead, envelopes, signs, stickers, etc.
• If you are being interviewed, mention the website.
• Ask others to link to your site. Invite other offices, candidates, democratic clubs and the central committee to link to your site.

Then consider these:

• Create and promote your email list with news about your office/campaign.
• Opt-in Newsletters
• Keyword-based Advertising
• Online Press Releases
• Email Marketing
• Write articles and feature items on your website or on other sites. Make sure the other sites link back to you.
• Create secondary/complementary websites with unique content that appeals to your target visitors.
• Additional Paid Placement and Paid Inclusion
• Paid inclusion in high profile Search Engines
• Forums and discussion boards

Contact Us

For more information, please give us a call at 410-252-9344 or use the form below: