Domain Name Case Studies

Dario Herrera for Congress

This is a particularly nasty tactic. Opponents of Dario Herrera put up a website that looked like a normal campaign site, but had sections titled: Mo' Money, Kickbacks, Graft, etc.

From the negative website: "I have seen a tremendous amount of money elected officials can collect under the table. Frankly folks, I need a bigger paycheck. How the hell do you expect me to pay for my $400,000 house on the $40,000 a year I make on the County Commission?"

Dario Herrera lost his 2002 election for Nevada's 3rd Congressional District, 56% to 37%

Negative version of Herrera for Congress Website with sections titled Mo' Money, Kickbacks, Graft, etc.

Positive version of Herrera for Congress Website with real sections titled Agenda, Endorsements, Contribute, etc.

Additional Domain Name Case Studies